Piknic Electronik is a long-standing Montreal music festival. However, they continue to use a similar advertising campaign since their inauguration in 2003. The demand for a revamped campaign is due, this campaign should communicate the essence of the festival allwhile straying away from what they currently have.
Although this festival portrays itself as a giant summertime party in the heart of Parc Jean-Drapeau. The heart of Piknic Electronic has always been about electronic music. This approach will highlight its importance which will give the event a fresh new start.
Creating an animation that enhances the music with graphically rhythmic motion.Through the process of dynamically animating each letter of the festival, curiosity and the appreciation of the music will be elevated.
Although this festival portrays itself as a giant summertime party in the heart of Parc Jean-Drapeau. The heart of Piknic Electronic has always been about electronic music. This approach will highlight its importance which will give the event a fresh new start.
Creating an animation that enhances the music with graphically rhythmic motion. Through the process of dynamically animating each letter of the festival, curiosity and the appreciation of the music will be elevated.
Piknic Electronik is a long-standing Montreal music festival. However, they continue to use a similar advertising campaign since their inauguration in 2003. The demand for a revamped campaign is due, this campaign should communicate the essence of the festival allwhile straying away from what they currently have.
Although this festival portrays itself as a giant summertime party in the heart of Parc Jean-Drapeau. The heart of Piknic Electronic has always been about electronic music. This approach will highlight its importance which will give the event a fresh new start.
Creating an animation that enhances the music with graphically rhythmic motion. Through the process of dynamically animating each letter of the festival, curiosity and the appreciation of the music will be elevated.
Simplicity and contrast. The result is a compelling artbook that properly showcases the work by complimenting it with the design. The contrast of highly detailed images and an open grid ties the whole thing together.